Follow up on marketing activities to gain a greater certainty of their effect.
- Were your past marketing activities effective?
- How was the awareness of your company and its products before and after a campaign?
There is always the risk that marketing initiatives will not generate their expected ROI. Learning about the effect of past campaigns is necessary to achieve the highest possible gain from the marketing budget. Allow yourself to identify lead generating campaigns by asking consumers if they recognize messages, slogans, logos and many other things.